Introduction of Tracy T. H. Tsai
Tracy, Tsai, Ph. D. from National Chung Cheng University, Department of Business Administration, Taiwan. Publications books of “The CSR of University”, “Retailing Management: PBL Oriented. Cases Study of Taiwan and Vietnam", “Awakening”, “International Event (Exhibition) Management--PBL Orientation”, “Experimental Marketing 3”, “Experimental Marketing 2”, “Experimental Marketing 1– Creative Communication Oriented”; Publications Journal Papers of: " Humanities & Social Sciences Reviews “, “Chinese Management Studies” (SSCI), ‘Journal of Computer science (EI), ", “International Journal of Electronic Business Management “(EI), and so on.
Title: Marketing in Homo Ex data
Abstract:
This presentation will explain the definition of the marketing, emphasize the value creating, transforming, and communicating. Then, bringing out the problem-based learning processing with the design thinking, meanwhile sharing past researching papers about: resources base view, marketing orientation, dynamic capabilities; creativities; experimental marketing etc. Ending with the social community effects, and how we can make it different as the scholars’ social community, and create the value we want. Blessing everyone with the gaming mentality.