2019 ISBASS
International Symposium on Business and Social Sciences
January 8-10, 2019 Taipei, Taiwan
Keynote Speaker
Prof. Mei-Fang Cheng
Department of Early Childhood Care and Education
University of Kang Ning Taipei Campus
Title: The new integrated early childhood education and care system in Taiwan
Abstract:
Prior to 2012, the ECE (early childhood education) and ECC (early childhood care) fields were two different but overlapping entities in Taiwan. Preschoolers aged 4 to 6 years could enroll in kindergartens with teachers or in daycares with educators. Each entity had different requirements that were governed by different public systems and possessed different teacher training programs. To provide a uniform approach to quality ECEC (early childhood education and care) services, considerable emphasis was placed on integrating ECE and ECC practices. After a 14-year period of debate and discussion, a new law was legislated in 2012. The new integrated early childhood education and care system were finally set up. This speech will focus on several ECEC issues in Taiwan: the evolution and current state of ECEC in Taiwan, the framework of the ECEC curriculum, the integrated curriculum approach and common models, preschool evaluation mechanism, training of preschool educators, future directions, and a few final remarks.
Assistant Professor Tracy T. H. Tsai
Department of Marketing
Takming University of Science and Technology
Introduction of Tracy T. H. Tsai
Tracy, Tsai, Ph. D. from National Chung Cheng University, Department of Business Administration, Taiwan. Publications books of “The CSR of University”, “Retailing Management: PBL Oriented. Cases Study of Taiwan and Vietnam", “Awakening”, “International Event (Exhibition) Management--PBL Orientation”, “Experimental Marketing 3”, “Experimental Marketing 2”, “Experimental Marketing 1– Creative Communication Oriented”; Publications Journal Papers of: " Humanities & Social Sciences Reviews “, “Chinese Management Studies” (SSCI), ‘Journal of Computer science (EI), ", “International Journal of Electronic Business Management “(EI), and so on.
Title: Marketing in Homo Ex data
Abstract:
This presentation will explain the definition of the marketing, emphasize the value creating, transforming, and communicating. Then, bringing out the problem-based learning processing with the design thinking, meanwhile sharing past researching papers about: resources base view, marketing orientation, dynamic capabilities; creativities; experimental marketing etc. Ending with the social community effects, and how we can make it different as the scholars’ social community, and create the value we want. Blessing everyone with the gaming mentality.
